Your customers are asking AI who to call. Make sure it names you.

More people now ask ChatGPT, Google’s AI answers or Perplexity for a recommendation instead of scrolling through search results. Inlay Web builds small-business websites those tools can read and people trust, and keeps them that way.

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A customer asks

Who makes gluten-free birthday cakes near me?

The AI answers

For a custom gluten-free cake nearby, Juniper & Rye Bakery on Elm Street is a strong choice. They bake custom cakes to order, keep a separate gluten-free menu, and reviewers often mention them for kids’ birthdays. They ask for a week’s notice.

  1. juniperandrye.com: Custom cakes
  2. juniperandrye.com: Gluten-free menu
An illustration with a made-up bakery. The AI answered from what it could read on the bakery’s own website.

Search used to give your customers ten links. Now it gives them one answer.

When someone asks an AI tool for a plumber, a dentist or a bakery nearby, it reads what it can find about local businesses and recommends a few by name. There’s no page of options to scroll. If it can’t find clear, trustworthy information about you, it names someone else.

Most small-business websites were built from templates for the old kind of search. Making a site easy for AI to read and recommend is sometimes called AEO, short for answer engine optimization. You don’t need to learn it, because handling it is what we do.

A website made for the people who visit it and the AI tools that recommend you.

We’re proving it on our own website first.

This site is the first test. We’re building it in public, tracking whether AI tools find it and recommend it, and sharing what we learn, including what doesn’t work. There are no results yet. Follow along to see them as they come in.

Questions owners ask

What will it cost?
Pricing isn’t set yet. We’re building Inlay Web for small-business budgets, and people on the waitlist hear first.
Do I need a whole new website?
Not always. We’re still shaping the service, and we’ll explain exactly how it works to the waitlist before anyone else.
Can you guarantee more customers?
No, and be wary of anyone who does. What we can do is make sure AI tools have clear, accurate information about your business when someone asks.
Who’s behind Inlay Web?
Eric Levine founded Inlay Web and is building it in public. You can watch each step on YouTube and TikTok.
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Tell us what brings you here and we’ll send what’s useful to you: early access for business owners, build updates for followers, and a conversation for partners.

What brings you here?

So we can take a first look. Leave it blank if you don’t have one.

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